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    Merkaela (“Merkaela” or “Company”) is committed to maintaining robust privacy protections for users of our Service. This Privacy Policy (“Privacy Policy”) is designed to help you understand how we collect, use and safeguard the information you provide to us and to assist you in making informed decisions when using our Service. As used in our Terms of Service, “Service” refers to Merkaela’s subscription service which can be accessed via our website at, in which users subscribe to a monthly service of curated and hand-made personal care products. The terms “we,” “us,” and “our” refer to Merkaela. “You” refers to you, as a user of the Service. By accepting our Privacy Policy and Terms and Conditions, you consent to our collection, storage, use and disclosure of your personal information as described in this Privacy Policy.


    We collect “Non-Personal Information” and “Personal Information” from you through our website, when you communicate with us via e-mail, or through related sites and/or applications. “Non-Personal Information” includes information that cannot be used to personally identify you, such as anonymous usage data, general demographic information we may collect, referring/exit pages and URLs, platform types, preferences you submit and preferences that are generated based on the data you submit and number of clicks. “Personal Information” means information that can be used to personally identify you, including your name, your address, your email address, your billing information and any other information that you submit to us when subscribing for the Service on the Merkaela website.

    a. We use technology to collect Non-Personal Information:

    In an effort to improve the quality of the Service, we track information provided to us by your browser when you view or use the Service, such as the website you came from (known as the “referring URL”), the type of browser you use, the device from which you connected to the Service, the time and date of access, and other information that does not personally identify you. We track this information using cookies, or small text files which include an anonymous unique identifier. Cookies are sent to your browser from our servers and are stored on your computer hard drive. Sending a cookie to your browser enables us to collect Non-Personal information about you and keep a record of your preferences when utilizing our services, both on an individual and aggregate basis. Merkaela may use both persistent and session cookies; persistent cookies remain on your computer after you close your session and until you delete them, while session cookies expire when you close your browser.

    b. We collect Personal Information you provide directly to us when subscribing:

    To subscribe to the Service, you will need to create a personal profile, which includes Personal Information such as your name, address, email address, billing information and other Personal Information. By registering for the Merkaela Service, you authorize us to collect, store and use your Personal Information in accordance with this Privacy Policy.


    a. Non-Personal Information

    In general, we use Non-Personal Information to help us improve the Service and customize the user experience. We also aggregate Non-Personal Information in order to track trends and analyze use patterns on the website. This Privacy Policy does not limit in any way our use or disclosure of Non-Personal Information. Merkaela reserves the right to use and disclose any Non-Personal Information to our partners, advertisers and other third parties at our discretion.

    b. Personal Information:

    Merkaela values the privacy of your Personal Information. Any private information that is entered on the Site is encrypted with SSL for your protection. Except as otherwise stated in this Privacy Policy, we do not sell, trade, or rent or otherwise share for marketing purposes your Personal Information with third parties without your consent. However, Merkaela uses third party systems and service providers to run our subscription service. We may share your Personal Information with these third party vendors for the purpose of performing services for Merkaela. These services may include, but are not limited to, website hosting, payment processing services, and other services that help Merkaela operate smoothly.  Please note that Merkaela does not store your credit card information. All payments are processed through a secured third party processor.


    We implement security measures designed to protect your information from unauthorized access. Your account is protected by your account password and we urge you to take steps to keep your Personal Information safe by not disclosing your password and by logging out of your account after each use. We further protect your information from potential security breaches by implementing certain technological security measures including encryption and firewalls. However, these measures do not guarantee that your information will not be accessed, disclosed, altered or destroyed by breach of such firewalls and secure server software. By using our Service, you acknowledge that you understand and agree to assume these risks.


    As a Merkaela user, you have the ability to sign in to your profile to correct and remove any Personal Information you have provided on the website. We may require certain information for your user account to remain active and to continue the Service. Merkaela reserves the right to refuse to allow changes to your profile that may violate any law or legal requirement. By canceling your Merkaela account, your Personal and Non-Personal Information will no longer be gathered and therefore cannot be used or disclosed. However, we may still email you periodically unless you opt-out of all communications after canceling.


    In general, the Personal Information you provide to us is used to help us communicate with you. For example, we use Personal Information to contact users in response to questions, solicit feedback from users, provide technical support, and inform users about promotional offers. By providing Merkaela with your email address and/or telephone number, you authorize us to contact you at any time in relation to Merkaela. You have the right at any time to prevent us from contacting you for marketing purposes. When we send a promotional communication to a user, the user can opt out of further promotional communications by following the “unsubscribe” instructions provided in each promotional e-mail. You can also indicate that you do not wish to receive marketing communications from us in your account profile on the Merkaela website. Please note that even if you opt out of receiving promotional communications from Merkaela, we may continue to send you administrative emails including, for example, billing inquiries.


    As part of the Service, we may provide links to or compatibility with other websites or applications. However, we are not responsible for the privacy practices employed by those websites or the information or content they contain.  This Privacy Policy applies solely to information collected through the Merkaela website. Therefore, this Privacy Policy does not apply to your use of a third party website accessed by selecting a link via our Service. To the extent that you access or use the Service through or on another website or application, then the privacy policy of that other website or application will apply to your access or use of that website or application. We encourage our users to read the privacy statements of other websites before proceeding to use them.


    In the event we undergo a business transaction such as a merger, acquisition by another company, or sale of all or a portion of our assets, your Personal Information may be among the assets transferred. You acknowledge and consent that such transfers may occur and are permitted by this Privacy Policy, and that any acquirer of our assets may continue to process your Personal Information as set forth in this Privacy Policy.


    Merkaela reserves the right to change this Privacy Policy and our Terms and Conditions at any time. We will notify you of significant changes to our Privacy Policy by sending a notice to the primary email address specified in your account or by placing a prominent notice on our website.  Significant changes will go into effect 30 days following such notification.  Non-material changes or clarifications will take effect immediately. You should periodically check the website and this privacy page for updates. If our information practices change at any time in the future, we will post the policy changes to the Merkaela website so that you may opt out of the new information practices.


    If you have any questions regarding this Privacy Policy or Merkaela’s practices, please contact us by sending an email to

    Last Updated: This Privacy Policy was last updated on June 10, 2023.